In this report, we’ll use data from over 500 attendees to shine a light on:
- Where we are in the event world right now
- The types of experiences attendees want more of
- What types of events attendees aren’t so keen on
- Tangible ways to exceed expectations in 2023
We know there’s no ‘one size fits all’ when it comes to the perfect event strategy. Our hope is that this report will give you the insights you need to create an event program that works for your unique audience.
Our team surveyed 516 participants who had attended a work-related event in the last two years, and who had also attended both in-person and virtual-enabled events.
We had respondents from all levels of seniority, including executive, manager, and individual contributors. All respondents were based in North America, with the majority across Technology, Financial, Education, and Healthcare sectors.