Inflation has changed consumer shopping behavior across almost every major product category. From groceries to travel to even energy needs, consumers are spending more time searching for the best value before committing to purchases, in many cases foregoing brand loyalty and convenience in an effort to save money in uncertain economic conditions.
To stay competitive during periods of inflation, brands need to acknowledge those behavior changes and reevaluate their in-store presence to better capitalize on shifts in consumer spending habits. This guide will examine the current state of consumer spending, how inflation specifically impacts the consumer electronics category, and how electronics brands can use customers’ preference for in-store shopping to create an optimal store experience now and in the future.