Is partnership the key to martech success?

Released: May 10, 2023 |

Length: 38 pages |

Language: English |

Resource: Whitepaper

In today’s digital economy, brands depend on marketing technology (martech) solutions to automate their workflows and to deliver the personalised brand experiences that their customers have come to expect at scale. Acxiom partnered with research and strategy agency MTM to survey business decision-makers from across the UK and the US to gain insight into the state of the martech service partner landscape.

This whitepaper explores current approaches to martech service partnerships, the opportunities and challenges that partnerships present, and how brands and service partners can ensure the success of current and future martech service partnerships.

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