The global pandemic was a turning point for many organizations to urgently modernize their online presence to attract and retain customers. Technologies related to the creation of content and the channels of customer interaction that previously were nice-to-haves suddenly became a mission-critical foundation for future growth, innovation, and agility.
Web technologies have continuously evolved over the past 20 years to accommodate the rise of the web developer and the introduction of JavaScript and API frameworks that support a multichannel world. Separating the core content creation task from the publication process gives web teams the freedom to improve the quality and timeliness of website content. Web teams can create dynamic and engaging customer experiences for a growing number of connected devices and applications with their own distinct formats.