Digital asset management is software that helps companies organize their digital content and manage it across the whole content lifecycle. Some teams have a digital asset management (DAM) platform; some think they do because their system can store and share images, and some know they’re way off and need to evolve.
You can use the checklist below as the five must-have DAM in 2023—and if you don’t find yourself checking all the below boxes, it may be time to “re-platform,” as they say.
How did we determine these five characteristics? We hear from our customers that these are the elements that most often drive enterprise adoption, diversify use cases, add strategic value, and have stakeholders from IT to Finance loving the DAM as much as Marketing does.
1. Flexible and expandable use cases
2. Personalization and localization at scale
3. Universal brand guidelines
4. DAM Integrations
5. Text-based and visually-based workflows
Use the above list as a stress test of your current DAM but also as a way to shortlist DAM platforms when the time comes to evaluate or re-evaluate options in the space. And to better understand how brands in your specific vertical are tackling the above, chat with our team right now to help further define your use case!