When assessing your ABM vision, it’s important to consider your go-to-market strategy from the beginning.
Creating an ABM GTM strategy will help you understand what you want to achieve with your ABM program.
Your ABM vision should answer:
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Why are you considering an ABM approach?
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Is there something that your current demand generation GTM strategy is not achieving? What do you want to achieve with your ABM program?
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Articulate your “why” as well as the program goals, and tie your program goals to revenue goals.
In this eBook, we’ll dive into the specifics of how to create
an ABM vision and charter so you can ensure your ABM discipline is working in service of a broader goal.