Managing Change With a New B2B Strategy or Technology

Released: Jan 04, 2023 |

Length: 9 pages |

Language: English |

Resource: eBook

Implementing something new — be it a strategy or technology — has important change management implications for marketing leaders.

After all, without effective leadership during this stage of the process, you might end up with shiny new tools but disparate data, disillusioned team members, and confusion about how to move forward.

In this Ebook, we ask 6 questions to drive effective change management:

1. What departments, and people in that department, does this change impact?
2. What processes are going to be impacted?
3. What systems does the change impact?
4. What priorities does the change impact?
5. What are your contingency plans? (What can you do if other things are not ready?)
6. How will the customer be impacted by this change?

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