Covid-19 revealed the stress points in today’s supply chains: empty store shelves at the beginning of the pandemic were only the most visible sign of the limitations of the current manufacturer-to-consumer product pipeline.
On a somewhat positive note, however, pandemic-related shortages forced consumers to try alternatives, including private label offerings. Seeing this opportunity, many retailers sought to accelerate their private label product development.
Watch the video and learn how retailers can craft an efficient and effective private label strategy.