It goes without saying that delivering great customer experiences is extremely important to your business right now. In fact, in a recent survey of 1,920 business leaders by SuperOffice, 45.9% said their number one priority for the next five years is customer experience. But a startling 97% of marketers say their organizations are ineffective at turning customer data into insights and actions, according to recent research by the CMO Council. This makes it virtually impossible to deliver personalized experiences in real time and across multiple channels.
The root causes of this data challenge are probably very familiar to you. At most organizations, data still resides across various siloed repositories that don’t easily connect with each other. Creating useful customer profiles that unite customer data reflecting all interactions across channels often requires manual uploads and downloads, which can take hours and days.
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