The holiday season is no longer a single weekend—it’s a sustained cycle of consumer discovery. Winning in Q4 requires absolute precision when timelines compress and competition spikes.
Download IAS's quick-read guide to optimize for critical shopping windows with proven data:
- +209% impression surge starting as early as October 31st.
- +280% increase in impressions during the peak shopping rush.
- +219% increase in impressions when ads run alongside holiday shopping content.
Turn holiday planning into holiday performance.