Visa
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Fragmented yet thriving: the Nordic payment landscape

A few years ago, many expected the world to settle on just a few universal payment methods. But exactly the opposite is happening.

Each year, Visa Consulting & Analytics (VCA) conducts a comprehensive study of the Nordic payments landscape, examining the unique characteristics of Denmark, Finland, Iceland, Norway, and Sweden. 

The findings from 2024 reveal a startling degree of fragmentation throughout the Nordic region in:

  • Banking relationships 
  • Card payments
  • Uptake of alternative payment methods like digital wallets and A2A payments

This turbulence represents opportunities: incumbent players can consolidate their position, while challengers have a chance to gain a foothold.

Curious to find out more? Download Visa’s exclusive report to:

  • Stay ahead of emerging payment trends 
  • Identify untapped revenue opportunities in specific Nordic markets
  • Optimise your strategy based on country-specific payment preferences

For key insights and actionable recommendations in one convenient package, click below to download the report.

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