Unlocking potential: Drive business growth with payments optimisation

Adyen's latest digital report offers comprehensive insights into how digital enterprises can navigate the complexities of sustainable growth by optimising payment processes. The report is based on extensive research, surveying 34,000 consumers and 8,800 businesses across 23 markets.

Key Findings:

Subscription Models: A significant 72% of digital businesses plan to invest in subscription services this year. However, 41% of consumers have either reduced or plan to reduce their online subscriptions.
Market Expansion: Approximately 70% of digital enterprises are looking to expand into new markets, highlighting the importance of understanding local payment preferences and consumer behaviors.
Data-Driven Growth: Around 70% of digital businesses are leveraging data-rich payment insights to identify new growth opportunities.
Payment Preferences: A notable 52% of consumers are deterred from making a purchase if their preferred payment method isn't available, underscoring the necessity for businesses to offer diverse payment options.

Download the report to access strategic insights that will help you understand how your business can grow revenue and reduce costs through payments.