The content industry rapidly evolved in 2024, presenting media companies with new challenges, from algorithm shifts and AI growth to the decline of third-party cookies and the rise of short-form video.
As they adapt, organisations that move strategically into 2025 will thrive. State of the Content Industry: A Look Back on 2024 and Tips for 2025 distills key insights and strategies for success, focusing on managing Google updates, diversifying traffic, enhancing audience engagement through video and first-party data, and building an AI foundation. This guide offers actionable steps to help media companies seize new opportunities in the coming year.