In today’s increasingly digital shopping landscape, brands have access to a wealth of customer data at their fingertips. However, the key to unlocking the full potential of this data lies in identity resolution—the ability to recognize a customer across multiple touchpoints, devices, and sessions. When paired with the power of customer intent signals, identity resolution enables brands to craft personalized, real-time messaging that not only enhances customer engagement but also drives significant revenue growth.
This guide will explore the concept of identity resolution, the types of customer intent signals that can be leveraged, and how you can use them to trigger revenue-generating messages throughout the customer lifecycle.