Marketers today understand the need to reach customers across multiple channels, from connected TV (CTV) and display to audio and digital out-of-home (DOOH). As audience fragmentation grows, many have responded by diversifying media budgets across more platforms than ever before.
However, according to our latest research, the traditional multichannel strategy — purchasing media in isolated silos across different platforms — is both less efficient and less effective than a holistic omnichannel strategy. An omnichannel strategy consolidates media buys across all channels to put your audience at the center of a well-coordinated, seamless campaign.
Download The Trade Desk’s latest report to learn more about this groundbreaking neurological research and how it reveals how marketers can deliver more efficient campaigns and stronger consumer connections.