Is your marketing technology (martech) stack holding you back from making real-time, data-driven decisions? If so, you're not alone.
Eighty-six percent (86%) of executives from retail, restaurant and CPG brands surveyed by Retail Dive report having challenges with their martech stacks – including limited integrations and data challenges.
This report, backed by a survey of 155 brands, explores best practices for overcoming these challenges to build a modern martech stack that powers winning customer engagement strategies. Specifically, the report shares expert insights on how to:
- Achieve a 360-degree customer view by developing a synchronized technology stack and strategy for working with diverse data sources.
- Grow customer loyalty through purposeful, AI-powered recommendations and personalization.
- Drive more impactful engagement by delivering consistent omnichannel experiences, while considering customer channel preferences.
- Optimize marketing strategies by conducting ongoing business experiments powered by robust tools.
Download the Retail Dive-Mastercard research to learn more.