Digital advertising is undergoing a colossal shake-up.
U.S. consumers have a serious streaming habit, compelling more and more marketers to rethink their media spend. Just look at the data: 99% of U.S. households subscribe to one or more streaming services, with over 40% of total TV usage attributable to streaming. In 2024, the average household uses 5.5 different streaming services, with users jumping in and out of apps to watch specific programming.
Consumers are also increasingly receptive to viewing ads in their streaming experience. In the first three months of 2024, 56% of new subscribers to a streaming service chose the lower-priced, ad-supported tier — up from 39% the previous year.
It’s not surprising, then, that global marketers have moved away from traditional media in the last two years, favoring streaming TV instead, Nielsen reports. Even so, more streaming choices can make consumers harder to reach.
In this article, you’ll learn how to boost your chances of reaching new, relevant customers through streaming TV, and turn your sales funnel into a fountain of opportunity