The digital business era, driven by artificial intelligence (AI) and generative AI (gen AI), demands unified, interoperable data to overcome challenges like data integrity and control concerns. IDC’s January 2024 survey of 881 respondents reveals significant investment in gen AI, emphasizing the need for centralizing intelligence about data. Trends such as modern data architectures and treating data as a product underscore the importance of data interoperability.
Download the IDC Spotlight to learn more about:
- The shift from digital transformation to AI-driven digital business.
- Organizational investment and engagement in gen AI.
- Challenges in AI implementation and the importance of data centralization.
- Reltio’s role in data unification and alignment with market trends.