Arc XP and Digiday surveyed 115 publishers to understand the effects of shifts in search and referral traffic. The study revealed that many publishers have seen a significant decline in traffic, largely due to changes in search and social media algorithms.
However, publishers are adapting by focusing on AI and innovative strategies to rebuild their audiences. The report offers insights into which platforms have caused the most disruption, the role of AI, and how publishers plan to grow traffic in 2024 and beyond. Download the report to learn more.