Checkers & Rally's, a prominent drive-thru restaurant chain, was facing a significant challenge with customer retention. They noticed a worrying trend of customers lapsing for 90 days or more and becoming unresponsive to traditional promotional offers. This decline in customer engagement threatened the brand's revenue and market position, as re-engaging these customers became increasingly difficult.
In response to this challenge, Mobivity, a technology-driven marketing solutions provider, was consulted to devise a strategy to re-engage the lapsed customers in a non-traditional manner.
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