Thanks to online reviews, modern consumers no longer have to take chances on unfamiliar businesses. From pizza parlors to podiatrists, review sites like Google and Facebook are taking the guesswork out of finding the most trusted local businesses. There’s no question that online reviews directly impact consumer behavior — but exactly how much influence do they have?
Leveraging data from our most recent study, this report is packed with detailed information about the increasing importance of online reviews, the role they play in today’s competitive marketplace, and so much more.