The velocity and complexity of change in modern discrete manufacturing require the application of increasingly powerful enterprise software technologies. Without the right tools, companies can’t measure up to market demands, compete against formidable rivals, win market share – and grow. The ubiquity of systems like enterprise resource planning (ERP), manufacturing execution systems (MES), and customer relationship management (CRM), to name just a few, is proof of the foundational nature of a capable, versatile technology stack. For manufacturers today, product lifecycle management (PLM) is one of the most essential of these systems. Manufacturers who fail to master change management across the entire dynamic spectrum of product development inputs risk losing competitive advantage and stunting future growth.