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Automation is Changing the Ad Operations Game

In recent years, the rapid advances in automation technologies have completely transformed the world of advertising. This paradigm shift is reshaping the landscape of Ad Operations, redefining the way enterprises engage with target audiences, manage campaigns, and allocate resources, and revolutionizing how they are orchestrated and executed across increasingly diverse platforms and channels.

This paper delves into the profound implications of automation on Ad Operations and the ensuing ramifications for the industry.


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