In the past year, the commercialization of artificial intelligence (AI) transformed the way site visitors interact with brands online. Simultaneously, buyer expectations for personalization skyrocketed, and, when it came to converting site visitors into buyers, the need for speed prevailed.
Needless to say, 2023 was the year for redefining what Conversational Marketing means to buyers — and what it should look like for businesses in the future.
But we’re not here to tell you these things anecdotally. We’ve got the data to prove it. To discover how B2B buyers will interact with businesses in 2024, we looked into the over 30 million conversations that took place within all instances of Drift — both our customers’ and our own — during the past year.
Grab your copy of the 2024 Conversation Trends Report to learn what these conversations told us.