On-Demand Webinar: Unlocking Sales Success with Consumer Insights

Released: Mar 12, 2024 |

Language: English |

Resource: Webinar

Join Meltwater and Rose Jia, Head of Growth at Amazon for an exclusive on-demand webinar as we delve into the evolving and critical role of consumer insights in modern marketing.

In this recorded presentation, we'll be sharing invaluable insight, practical tools and resources that can enhance your marketing and communications strategies.

In this session, you'll learn:

How to leverage audience insights for successful marketing campaigns
How to use data-driven decision-making rather than relying on gut feelings
Audience insights using the McKinsey Consumer Decision Journey (CDJ) as a framework
Real-world case studies to illustrate how brands are mastering this.

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