Customer Story – Johnson Financial Group

Released: Mar 08, 2024 |

Length: 2 pages |

Language: English |

Resource: Whitepaper

Learn how a financial services group used Verndale expertise and Optimizely solutions, such as content management system (CMS) and Data Platform (ODP), to create personalized content and offers, driving their digital success.

Get insights on how Johnson Financial Group:

Leveraged Optimizely CMS Visitor Groups, ODP, and more to create an actionable roadmap for the ideal user experiences
Created detailed audience segments defined by factors like device usage, campaign engagement, and location to enable more effective targeting across customer journeys
Accelerated their data strategy by enabling real-time user segmentation to deliver targeted messaging across channels

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