Winning customers in the first place for SBG operators is the easy part. 60% of players stop using an app one month after downloading it, so there are plenty of players looking for a new sportsbook on a consistent basis.
However once you get them, you need to know how to keep them.
We’ve put together this guide to help you understand the power of micro-moments when it comes to providing your players with the ultimate betting experience and its effect on retention for your business.
Download this playbook to learn:
- The current challenges of the SBG landscape
- What players are looking for
- The power of memorable moments when it comes to human behaviour
- What a micro-moment is and how to create them for SBG players
- How to leverage your data to make them personalised and relevant