Why is Marketing Automation Important?

Released: Jan 30, 2024 |

Length: 5 pages |

Language: English |

Resource: Whitepaper

Organizations must find ways to increase their effectiveness in reaching customers and prospects to increase sales. Advertising across multiple channels, such as traditional mailers, billboards, emails, social media posts or cold calling, has been the go-to method. But marketing funds can go to waste if those prospects aren't captured and tracked across channels. Organizations can use marketing automation to increase the efficiency of marketing campaigns.

Work email *

First Name *

Last Name *

Job Title *

Company Name *

Phone *

Address Line 1 *

City *

Zip/Postcode *

Country *

Industry *

Company Size *

What Marketing Automation Software challenges are you currently experiencing? *

Increasing acquisition rates and reducing attrition.

Optimizing the customer journey

Delivering personalization at scale

Customer data security & privacy

Integration with CRM and other martech systems

Increasing visibility and influence into marketing qualified and sales qualified leads

Identifying leads with the highest probability of becoming a customer

Inconsistent branding across lines of business (LOBs) and programs

Coordinating marketing across channels

Contextualizing customer feedback

Leveraging real-time data to optimize customer experience

Tracking marketings impact on the business

Increasing the speed of sales lead handoffs

Delivering relevant and personalized customer experiences

Understanding how people interact with our website or product

None of the above

What do you hope to achieve once the Marketing Automation Software solution is in place in the next 12 months? *

Real-time access to marketing automation performance

Deliver the right message at the right time to prospective customers.

Leverage AI and marketing intelligence to uncover customer insights & drive decisions

Prioritize sales efforts by focusing on the leads and accounts most likely to convert and increase revenue

Personalize experiences and influence behaviors across the entire customer life cycle

Deploy relevant messages across all channels quickly

Insights into every touchpoint across the omnichannel customer experience

Easily build and scale automated marketing campaigns

Orchestrate and automate customer journeys based on real-time behavior

Accelerate, automate, and streamline marketing planning activities

Automate routine tasks with email and form automation

Ensure use of customer data is in line with organizational governance and privacy policies

Easily author, manage, publish, and schedule your social media tactics.

Enrich customer profiles with intent and behavior data

Empower sales and marketing to drive more pipeline together, faster

None of the above

What vendors are you currently considering? *

ActiveCampaign

Act-On Software

Adobe Systems (incl. Marketo)

Braze

Businessnext

Creatio

Freshworks

Hubspot

Klaviyo

Microsoft

Omnisend

Oracle (incl. Eloqua)

Salesforce (incl. Pardot)

Sender

SugarCRM

ZOHO

None of the above

What stage of the budget process are you in? *

I would like to receive information from suppliers sponsoring this content and willing to share the information above with Act-On Software.

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