Keeping up with consumer communication preferences is a constantly moving target. Consumers are inundated with digital messages, making it increasingly difficult for businesses to capture their attention.
Our findings in this study show that video is one of the most effective ways to communicate with and influence customers. This research explores both consumer preferences regarding video and quantifies the impact of video in its various forms as a digital communication tool.
Idomoo conducted a survey of 2,009 consumers in the U.S. and U.K. revealing that a sweeping majority of consumers like receiving video communications from brands (when they get them) and want more in the future.