As we speak, retailers are gearing up for another season of frenzied shoppers, busy sales, and the race to the top against their competitors.
But for tech teams, the dawn of retail’s favorite quarter could not be more different. What for the wider business feels like a starting pistol marks their finishing line, as site architecture locks down for the busy period. The yearly code freeze halts site changes, with teams instead focused on maintaining uptime for the incoming storm of shoppers.
As the clock ticks on, now is not the time to replace, but to embrace. By building on your wins, you can ensure that the customer experience is as smooth as possible – and that the implementation process is stress-free. This playbook is your pre-code freeze cheat sheet, helping you define what to build on and Bolt-on before the industry’s strictest deadline.