Recent research shows that most brands lose almost their entire customer base in just three months post-signup.
Even if your latest, most creative campaign got you a wave of new customers, some brands miss the mark on delivering value early on, post-sign-up, wherein they end up losing their newly acquired customers even before they get a chance to demonstrate what sets the brand apart. This “you snooze, you lose” situation, coupled with the current market conditions, proves that the criticality of retention cannot be undermined.
Download MoEngage’s retention ebook to:
- Uncover retention benchmarks gathered from across 1000 European Retail, Fintech, and OTT brands
- Access a free customer retention evaluation template to assess where you stand
- Dive into retention and churn trends across customer actions like post-install, onboarding, free trial ending, and more
- Discover a four-step actionable plan and a toolkit to improve retention and growth metrics