Discover how Nestlé drove a digital-first creative transformation.
Nestlé, the largest publicly held food organization in the world, wanted to move towards a digital-first marketing strategy.
There were two key challenges:
- How could they better understand the efficacy of their messaging on digital?
- How could they enable a global organization of marketers working across more than 2,000 brands to learn and enact these learnings in everyday practice?
Working with CreativeX Nestlé had a single solution to centralize and scale how they measure adherence to key Creative Hygiene Principles.
Led by Global CMO Aude Gandon, the partnership transformed 50-year-old marketing practices to embrace a digital and audience first approach.
Discover the impact on Nestlé’s marketing operations, and key business outcomes.