How TV viewing habits are changing and why marketers should include ad-supported platforms in their TV strategy
The UK TV ecosystem is changing. The rise of AVOD and FAST channels in the UK has disrupted the traditional broadcasting and streaming landscape. One thing is clear: if the future of advertising is TV, then AVOD and FAST are part of the future of TV advertising.
As viewers migrate away from linear TV, marketers need to find better ways to reach their audiences across new platforms. This is where our latest ebook comes in – here’s a quick look at what you can find inside:
- What does the UK TV landscape look like so far in 2023?
- Why AVOD and FAST are gaining momentum
- How does the cost of living crisis impact TV viewing habits in the UK?
- What are the AVOD and FAST opportunities for marketers?