Personal data can be an organization's most valuable, but also riskiest type of data. And while check-box compliance is a good place to start, it should by no means be where you aspire. Compliance and following through on consumer preferences builds a foundation of trust that today acts as a competitive advantage, especially with so many touchpoints occurring between buyer and seller.
From email campaigns and personalized advertising, multiple points of sales and progressive profiling… there certainly aren’t a lack of interactions where organizations can build (or hurt) customer relationships. As such, it’s essential to protect this investment with a consent and preferences platform that you’re confident in.
Download the eBook to learn more.