The ability to drive sales through a partner channel while only paying for actual conversions – rather than clicks or ad impressions – has helped to establish affiliate marketing (increasingly known as partnership marketing) as one of the most effective channels within the modern marketer’s arsenal.
This whitepaper, produced by London Research in association with Partnerize, explores the evolution of the channel and contains recommendations about how affiliate and partnership marketing can become more strategic.
The report contains the following sections:
- Key takeaways: how the channel has evolved
- Better technology is consigning familiar issues to history
- Use of data to drive incremental sales and avoid cannibalisation
- Challenging search and display dominance
- Moving to a full-funnel strategy
- Focusing on control and transparency
- Conclusion – Three Action Points